Company :
Leading Indian SCM & Logistics Solutions Company
Supply Chain and Logistics Solutions
Executive Summary:
This client is a fast-growing logistics company offering 360-degree customized supply chain solutions. In addition to warehousing and transportation, the company has developed its own Warehouse Management System (WMS), which is offered to their customers as a solution.
With rapid growth, the client faced mounting challenges in managing complex sales cycles, solution design, vendor coordination, and multi-stage project execution. To overcome these hurdles, the company partnered with BizProWorld to implement Zoho One in phases. The first stage—covering CRM, Projects, Sprint, and Analytics—has already been successfully rolled out, laying the foundation for structured growth and stronger operational control.
About the Client:
The client is India’s most trusted warehousing and fulfilment partner, building the operational backbone for modern consumer brands and retail. With a presence across 80+ cities, the company manages multi-channel fulfilment across E-commerce, Quick Commerce, Retail, and B2B, powered by its proprietary orchestration platform, EdgeOS.
By integrating technology, disciplined processes, and on-ground execution, our client helps brands manage storage, order processing, replenishment, and distribution through a unified network of managed warehouses, dark stores, transport partners, and last-mile teams. Today, the company enables speed, accuracy, visibility, and predictability for 70+ high-growth brands across FMCG, Beauty, D2C, Fashion, Electronics, and Pharma.
As the business scaled, management encountered several pressing challenges:
• Fragmented systems: Multiple applications and manual processes hindered coordination and visibility.
• Complex sales cycle: Multi-channel marketing and long conversion journeys were difficult to track and optimize.
• Contract precision: Each customer required highly customized solution design and rigorous monitoring.
• Transition bottlenecks: Moving from sales opportunities to operations involved hundreds of steps, where even small errors could erode customer confidence.
• Vendor complexity: As a 4PL operator, our client worked with hundreds of vendors, creating added layers of management.
• Operational scale: Running operations, projects in transition, and a growing pipeline created overwhelming complexity.
• Leadership burden: Founders and senior management were tied up in dispersed MIS and semi-manual reporting.
• Team management: Monitoring and enabling a large, growing workforce became increasingly difficult.
BizProWorld created a phased Zoho One implementation roadmap to resolve immediate pain points while building a scalable foundation for future growth.
Part 1 – Implemented
• Zoho CRM – Unified lead and pipeline management with automated workflows.
• Zoho Projects – Comprehensive tracking of solution design and customers onboarding.
• Zoho Sprints – Agile tool for internal WMS development and enhancements.
• Zoho Analytics – Real-time dashboards for management, managers, and teams to monitor KPIs.
Part 2 – In Progress
• Zoho Books & Inventory – Financial and inventory integration for tighter vendor and cost control.
• Zoho People (HRMIS) – Workforce management, performance tracking, and compliance.
Part 3 – Planned
• Zoho Campaigns, Social, Desk, and Cliq – Advanced marketing automation, customer service, and internal collaboration.
Improved Lead Conversions – Stage-wise progression of leads has tripled; final conversion rates have doubled.
Faster Sales Cycles – Processing and follow-up times reduced significantly, freeing up leadership bandwidth.
Transparency & Accountability – Personalized dashboards provide clarity on goals and performance at every level.
Agile Development – Sprint has accelerated WMS improvements, aligning product development with customers needs.
Smarter Decisions – Real-time analytics enable faster, data-driven decision-making.
ROI and Future Outlook:
With early success in the first phase, the client has already realized higher sales efficiency, improved visibility, and reduced management effort.
The next phases of Zoho One will extend these gains by integrating finance, vendor management, HR, marketing, and customer service into a single digital backbone. This roadmap positions our client to scale with confidence while sustaining agility, precision, and customer focus.