How to plan digitalization in supply chain management
Over the past three decades, the Supply Chain Management (SCM) functions have changed drastically due to the rise of technology and innovation in the operational logistics management, and revolutions in information integration and analytics. With terms such as ‘digitalization’ and ‘digital SCM’ emerging the world over, how can we be sure of what sort of technologies fall under these broad terms and more importantly, how are they going to change the management......
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How to Leverage digital marketing
According to research, 90% of companies lack the necessary skills to leverage the digital world of social media. It’s also seen that start-ups struggle more often in finding ways to effectively utilize the same. This means a majority of companies run the risk of falling behind as the digital world surges forward and continues to adapt to customer behaviour and consumer demands. Thus, there is a serious need for a smarter approach to digital marketing which can help businesses to......
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