Marketing of Consulting Services
Is it possible to boost business marketing skills and increase customer– base, while keeping current customer base intact with optimum spending ? The answer is Yes, if you have your business strategy, marketing plans, CRM and Operations truly aligned and tightly integrated.
Many companies, especially SMBs (Small & Medium Businesses) require access to proven and talented marketing professionals, who can deliver winning punch leading to clear market share growth. Given the limited budgets SMBs have, they are seriously looking for such talent and a business model, for which they pay, but partially. This creates a Business Model called CXO–on–Demand. In short, professionals who successfully support more than one organization as CXO–on–Demand, where the cost is shared, without losing the cutting edge of their deep expertise.
Such CMOs (Chief Marketing Officer) are also capable of showing the SMB, what’s working and what’s not in the existing marketing program, giving it the cutting edge. Since each such CMO has proven and outstanding accomplishments with practical experience, it means SMBs get real advice based on real experience. CXOs are usually sought in areas of Business Consulting, Business Advisory, CRM Solution & Consulting and Operations.
What SMBs must actively seek is PoD (Point of Differentiation). How is this CXO different from others ? Questions such as “Is he my marketing partner who will sit on my side, help establish a relationship going beyond budgets and focusing solely on business results ?” need to be internally answered. “Could he help with CRM” ? could be a good starting point.
CRM, defines practices, strategies and technologies to manage and analyze customer interactions throughout the lifecycle, to improve retention and drive sales growth. CRM today, is more challenging than ever and more important than ever. In business today, CRM must span multiple service channels and product lines keeping pace with ever-changing competitive environments. Because internet makes it easy for dissatisfied customers to broadcast their grievances and to find alternative products and services, under–performance in CRM translates quickly to lost revenue.
To know more details about how this can become an integral part of building your business and a 10X Growth path, you may like to talk to us.
Risk Management Consulting Services
The source of any business is a good idea. What is good needs to be adapted to the existing social and economic world. At times certain businesses flourish, while others go bankrupt. To stay afloat and to keep your firm up-to-date with the rapid, almost daily, changes in society and the business environment, you need the specialized services of a risk management consultancy firm.
Several different approaches are adopted by management consulting firms, with the objective of helping their clients. Some clients prefer that the consultant act as an expert, by taking a prescriptive approach. Other clients prefer to work collaboratively, more like a partnership, with the consultant acting as a facilitator.
With regulatory bodies stepping up the intensity of supervision, firm’s internal capital and risk management frameworks face ever–increasing scrutiny. The ability of senior management to demonstrate the firm’s resilience through sound risk management practices, remains a key evaluation priority for the regulator.
For this, you need a experienced team comprising professionals, from risk management, valuation, advisory and regulator backgrounds combined with deep expertise of prudential regulation and risk management. Some key skills to look for would be :
? Risk management frameworks : assisting with or reviewing the firm’s arrangements in relation to the identification, quantification, reporting and management of all types of risk.
? Risk governance : reviewing and benchmarking current governance arrangements in relation to risk and prudential matters and advising on best practice.
? Financial risk modelling : building and validating financial risk models and their governance.
? Stress testing : developing and refining scenarios.
? Recovery and resolution : reviewing the firm’s recovery and resolution plans and assisting with approach and analysis.
If you could get these all, at one, place, that would be an ideal choice. To know more about how this ideal choice can be created and made to work for you, we can work together. Look for a partner, who can
? ascertain your attitude to risk
? take the time to understand your business
? identify areas where you might be exposed
? clarify the goals that you want to achieve
This will enable you to minimize your risk and exposure at every level, fiercely protecting your bottom line, whilst exploring opportunities to enhance your financial position.