Marketing of Consulting Services


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Marketing of Consulting Services

BY : BizPro World 12 Mar 18
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Is it possible to boost business marketing skills and increase customer– base, while keeping current customer base intact with optimum spending ? The answer is Yes, if you have your business strategy, marketing plans, CRM and Operations truly aligned and tightly integrated.

Many companies, especially SMBs (Small & Medium Businesses) require access to proven and talented marketing professionals, who can deliver winning punch leading to clear market share growth. Given the limited budgets SMBs have, they are seriously looking for such talent and a business model, for which they pay, but partially. This creates a Business Model called CXO–on–Demand. In short, professionals who successfully support more than one organization as CXO–on–Demand, where the cost is shared, without losing the cutting edge of their deep expertise.

Such CMOs (Chief Marketing Officer) are also capable of showing the SMB, what’s working and what’s not in the existing marketing program, giving it the cutting edge. Since each such CMO has proven and outstanding accomplishments with practical experience, it means SMBs get real advice based on real experience. CXOs are usually sought in areas of Business Consulting, Business Advisory, CRM Solution & Consulting and Operations.

What SMBs must actively seek is PoD (Point of Differentiation). How is this CXO different from others ? Questions such as “Is he my marketing partner who will sit on my side, help establish a relationship going beyond budgets and focusing solely on business results ?” need to be internally answered. “Could he help with CRM” ? could be a good starting point.

CRM, defines practices, strategies and technologies to manage and analyze customer interactions throughout the lifecycle, to improve retention and drive sales growth. CRM today, is more challenging than ever and more important than ever. In business today, CRM must span multiple service channels and product lines keeping pace with ever-changing competitive environments. Because internet makes it easy for dissatisfied customers to broadcast their grievances and to find alternative products and services, under–performance in CRM translates quickly to lost revenue.

To know more details about how this can become an integral part of building your business and a 10X Growth path, you may like to talk to us.

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